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Kraft Foods’ Bull’s-Eye brand has returned to television, after nearly two decades.
A 15-second spot, dubbed “Statue,” was originally scheduled to break on the brand’s Web site, but Kraft took out a last-minute TV ad during Game 6 of last night’s NBA Finals. The ad, via Draftfcb in Chicago, shows a newsreel-syle clip of statue portraits. A voiceover says: “Bold vs. sweet. Let’s see. They build statues of bold men. They don’t build statues of sweet men.
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