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Independent shop Olson in Minneapolis has added KraftMaid for advertising, public relations and interactive chores.
The client spent $3.5 million in domestic measured media during the first two-thirds of 2009 after spending $4.5 million during all of 2008, per Nielsen.
Previously, the client, a high-end, semi-custom cabinetmaker, had worked with Publicis Groupe’s Leo Burnett in Chicago, which it tapped after a review three years ago.
The work was awarded to Olson following a review led by Pile and Co.,
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