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BOSTON KraftMaid Cabinetry has hired Pile and Co. to manage a review of its advertising account, according to the consulting company here.
Incumbent Doner in Southfield, Mich., an independent shop that has worked on the business for the past three years, is not participating in the contest.
The client spent slightly more than $4 million in U.S. measured media last year, up $1 million from 2004, per Nielsen Monitor-Plus.
“As we continue to grow and the business environment becomes increasingly competitive, it is important to ensure that we have the best partner(s) in place to help us achieve our business objectives and to grow market share,” said Kim Craig, marketing manager at the client in Middlefield, Ohio, in a statement.
Pile
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