Kraft Wants You to ‘Send Noods’ to Your Loved Ones (But Definitely Not Nudes)

With campaign from Mischief, the brand cheekily offers to give away boxes of comfort food

The #SendNoods campaign features a film starring actress Vanessa Bayer, who reminds people to send noods––not nudes. Mischief

If you’ve ever eaten a tub of ice cream in one sitting while ugly crying at a mediocre movie, or have reached for an indulgent midnight snack in a bid to calm your pandemic-shredded nerves, then you’ll be well familiar with the idea of comfort food.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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