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Kraft Foods is shifting four assignments out of Draftfcb and expanding its relationships with other roster shops.
The Chicago office of Dentsu’s mcgarrybowen is adding creative duties on Chips Ahoy, Fig Newtons and Nabisco 100-Calorie Packs, a Kraft representative confirmed. Major media spending on those assignments, which Interpublic Group’s Draftfcb handled out of its New York office, exceeded $20 million last year, according to Nielsen. That figure does not include online spending.
The Kraft rep acknowledged that Wheat Thins, whose media spending topped $15 million last year, was leaving Draftfcb, New York, but said he was “unable to confirm the new agency at this time.”
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