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NEW YORK Kraft Foods has fired Beekman Associates from its assignment to reassess agency compensation, sources said.
Beekman principal Bob Cauley said the company’s relationship with Kraft is unchanged. Kraft executives did not immediately return calls seeking comment.
A Kraft representative would say only, “We just don’t want to comment on compensation issues.”
Kraft, which markets brands such as Velveeta, Jell-O and Ritz crackers, had hired Beekman to evaluate how it pays roster shops Foote, Cone & Belding, a unit of the Interpublic Group; J.
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