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Kraft is one of the first packaged goods brands to create an application for the popular iPhone.
The food giant has unveiled iFood Assistant, a new service-oriented application, which offers a mix of recipes, user reviews and instructional cooking videos. The downloadable app is available on both Apple’s iPhone and iPod touch for 99 cents.
Kraft executives are touting iFood Assistant’s depth, as the application houses its own content rather than simply driving users to Kraft-branded Web sites.
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