Kraft Rethinks Agency Pay, Brand Duties

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Three years after its last major assessment of agencies, Kraft Foods is at it again, and this time it’s focusing on compensation, with an eye toward cutting costs. In the process, the Northfield, Ill., client may also be looking at changes in its roster-shop creative assignments.

The $775 million advertiser, which markets brands such as Velveeta, Jell-O and Ritz crackers, has hired New York consultancy Beekman Associates to reassess how Kraft pays its agencies, sources said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in