Kraft Marketing Exec Joins Penney's Board

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DALLAS Consumer marketing executive Mary Beth Stone West has joined J.C. Penney’s board of directors, the company said.

Stone West, 43, group vice president of the Kraft Foods North America Grocery segment, will guide Penney’s efforts to develop emotional connections with its customers, said CEO and chairman Myron E. (Mike) Ullman III.

“Her experience in developing innovative programs to support and expand some of the best-known American brands will be of significant value to our board,” Ullman said.

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