Kraft Mac & Cheese Takes Comfort to Epic Proportions in Feel-Good Ads for New Frozen Range

Commercials by Johannes Leonardo launch alongside a sweater made for the frozen food aisle.

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

After a spike during the height of the Covid-19 pandemic, frozen food sales have remained elevated. Shorter cooking times, ease of use and longer shelf life are all potential reasons for this surge in popularity, but it doesn’t hurt that these days consumers can get many of their favorite comfort foods in the frozen aisle.

Kraft Mac & Cheese Deluxe is marking its first-ever frozen food offerings via a campaign created by agency Johannes Leonardo. The brand is rolling out single-serve Original Cheddar and Four Cheese options via major retailers nationwide.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in