Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
All traces of Kraft Mac & Cheese’s tongue-in-cheek “Send Noods” campaign that debuted last week in time for National Noodle Day have been erased from the brand’s social media channels as a result of backlash the brand received.
The campaign, created by recently founded agency Mischief, asked people to send comfort food in the form of Kraft Mac & Cheese to loved ones. Of course, the play on words is what made the marketing push stand out—and apparently what caused problems.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in