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Devour, Kraft-Heinz’s frozen food brand, will make its Super Bowl debut this year with a 30-second spot in the third quarter of the game.
David Miami is handling creative for the ad, which will have a “bold” and “edgy” approach for the category, explained Katy Marshall, marketing and sales lead for Springboard brands at Kraft Heinz (including Devour).
“[Devour] has been growing explosively for us, and it’s really a success story within Kraft-Heinz over the last two years since it launched,” said Marshall.