Kraft-Heinz Is Pushing Its Frozen Food Brand During the Super Bowl With an ‘Edgy’ Campaign

It's the first time Devour will be in the Big Game

David Miami is handling creative for the ad, which will have a “bold” and “edgy” approach for the category. Devour

Devour, Kraft-Heinz’s frozen food brand, will make its Super Bowl debut this year with a 30-second spot in the third quarter of the game.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.