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Jwt’s Corporate Spots Offer A Slice Of Real Life
CHICAGO–Kraft Foods positions itself as a company that understands moms in its new $50 million multibrand campaign from J. Walter Thompson here.
Two of the campaign’s three 60-second TV spots broke Sunday during the Emmy Awards broadcast. The documentary-style ads show members of real families interacting and speaking about their lives and how they connect through food. The campaign is intended to show how the company can be Mom’s partner, said Bob Eckert, Kraft president and chief executive officer.
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