Kraft Forms Marketing Alliance with AOL Time Warner

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.



NEW YORK ? Kraft Foods North America Tuesday announced an integrated marketing programming alliance with AOL Time Warner and Viacom Plus in which media spending is expected to reach several hundred million dollars.

Kraft said that its strategic media partners, including agency of record MediaVest, will work “as part of the company’s marketing teams to develop integrated, national media plans with cross-platform programming,? according to Paula Sneed, group vice president, Kraft Foods North America, and president of e-commerce and marketing services.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in