Kraft Dinner and Burger King Partner for Cheesy New Snack Food

The nuggets will be available for a limited time at select Canadian locations

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Burger King and Kraft Dinner are the latest brands to link up at a time when fast-food chains and food brands are hopping on the snacking trend that was already underway, prior to Covid-19. The two brands have partnered in Canada to serve up KD Bites, deep-fried bite-sized golden nuggets stuffed with gooey mac and cheese.

“With snacking occasions on the rise, we saw an opportunity to bring these two iconic brands together to give our KD fans a new and delicious way to enjoy their favorite, one-of-a-kind cheesy taste in an ultimate snacking, bite-size format,” Daniel Gotlib, associate director, brand building and innovation, Kraft Heinz Canada, said in a statement.

While

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in