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Forget the flowers. Ditch the chocolate. A day at the spa? Pfft. Kraft knows what mothers really need this Mother’s Day: some time off.
Let’s face it, macaroni jewelry and handmade cards are nice and all, but they don’t compare to the prospect of a little alone time.
Aware of this universal truth, Kraft will cover the cost of a babysitter for Mother’s Day. The brand introduces the offer in a 60-second ad titled “Kraft Mother’s Day Away” from Leo Burnett Chicago.
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