Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kraft has introduced a new jingle for its Triscuit brand in Canada in an effort to refresh the cracker’s image.
The company commissioned an original song to be developed on behalf of Triscuit. A 30-second version of the three-minute song, “Good Morning Sun,” can be heard in new Triscuit commercials. A longer version is airing on the Triscuit Web site. Kraft worked with creative agency Sharp Blackmore Euro RSCG on the launch. Starcom’s MediaVest Group handled media buying duties.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in