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Keroff & Rosenberg here has been named the first agency of record for information technology consultancy Technology Solutions Co.
A 10-year-old, publicly traded company projecting fiscal year revenues of $400 million, TSC designs large-scale computer information systems and provides business and management consulting for clients such as Aetna, Goldman Sachs, Pfizer, Prudential, PepsiCo and Whirlpool.
What TSC has lacked is a solid brand identity within the financial community, according to Mike Swidler, K&R executive vice president and director of strategic planning.
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