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D’Arcy Masius Benton & Bowles extols the virtues of virtual furniture shopping in its first campaign for Kozyhome.com.
The multimedia effort kicks off today in Atlanta, touting the Web retailer as a convenient, inexpensive alternative to bricks-and-mortar stores.
The work is from D’Arcy’s Los Angeles office, under the creative direction of Terry Balagia.
TV spots show people in what would seem traumatic situations, but aren’t. One, for example, shows a couple returning from a night on the town to find their house robbed.
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