Kowloon Puts Face on eCoverage

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Online Insurer’s Ads Debut in Chicago
CHICAGO–Kowloon Wholesale Seafood Co.’s launch campaign for eCoverage.com highlights the people and services behind the online insurance provi-der’s technology.
The TV campaign broke June 8 in Chicago prior to a national TV and print launch set for July 17. Two spots shot from behind a “CEO” at his desk show workers barging in to confront the executive on their importance to the operation.
“We’re trying show that there is a ‘there’ here,” said Dick Sittig, president of Kowloon, Santa Monica, Calif.

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