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Kowloon Wholesale Seafood Co.’s launch campaign for eCoverage.com highlights the people and services behind the online insurance provider’s technology.
The TV campaign broke June 8 in Chicago, and a national TV and print launch is set for July 17. Two spots shot from behind the desk of the dot-com’s “CEO” show workers barging in to declare their importance to the operation.
“We’re trying to show that there is a ‘there’ there,” said Dick Sittig, president of Kowloon, about the dot-com.
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