Kowloon and Jack Get Company

The Kowloon Wholesale Seafood Co., the oddly named agency which has concentrated almost entirely on its Jack in the Box restaurant client since it formed more than two years ago, has added online insurance provider eCoverage.com as a client. Billings were estimated at $50 million.
“They liked the work we’ve done for Jack in the Box,” said Dick Sittig, president of the 10-person shop, which was chosen after a review of undisclosed contenders.
A launch campaign, breaking this week with print ads in The Wall Street Journal, The Financial Times and The New York Times, is designed to be “a shot across the bow” of
the insurance industry, said Patrick Adams, managing director of the Santa Monica, Calif.-based agency. The ads allude to eCoverage’s desire to “put the insurance industry on notice,” he said, declining to elaborate.
ECoverage, which is backed by Softbank Technology Ventures, the investor group behind E*Trade, E-Loan and others, claims to be the only full-service online insurance company, from quote to claim. “Most online insurance companies are mere portals as well as lead generators for brick-and-mortar companies,” said a representative of the San Francisco client.
The consumer portion of the campaign–including TV, radio and magazines–will break in late October.
TBS Media Management, Los Angeles, is handling media.