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Although it was not even on the radar screen during the review, Kovel/Fuller has been picked to help launch a new Internet company that promises to help doctors, lawyers and other professionals attract new business or at least find out why they fail to do so.
The company, RightPro.com, is expected to spend up to $15 million on an image and branding effort that will rely primarily on print and spot radio buys.
The company’s vice president of marketing and business development, Norbert Tan, said he picked Kovel/Fuller based on the agency’s experience with dot-coms as well as his personal experience with one of its partners, Lee Kovel.
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