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Loyalty the Main Theme of New Casino Ads
LOS ANGELES–Barona Casino has launched a new ad campaign that honors its loyal customers.
Themed “My Barona,” the effort includes print and broadcast ads, including a 30-second TV spot that features a country and western song sung by Juice Newton. Ad spending is budgeted at $3.7 million annually for the next two years, according to executives with the Lakeside, Calif., casino.
Kovel/Fuller created the campaign, which is the Los Angeles agency’s first work for the Barona Band of Mission Indians since winning the account earlier this year.
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