Kostyra Lands Northwest Media Biz: Airline Moves Media Account From JWT to Breakaway Shop By Laureen Mile

NEW YORK - Northwest Airlines' decision to dismiss J. Walter Thompson (ADWEEK, Dec. 21) after a dispute ove

Northwest’s vp of corporate communications, Mark Abels, said, ‘We were looking to maintain or reduce compensation. The agency was looking to do what would essentially increase it. That was a gulf we couldn’t bridge.’
Compensation at JWT for the heavy newspaper and spot account, which billed close to $25 million in the first half of 1992, had been a fee.