NEW YORK - Northwest Airlines' decision to dismiss J. Walter Thompson (ADWEEK, Dec. 21) after a dispute ove" /> Kostyra Lands Northwest Media Biz: Airline Moves Media Account From JWT to Breakaway Shop <b>By Laureen Mile</b><br clear="none"/><br clear="none"/>NEW YORK - Northwest Airlines' decision to dismiss J. Walter Thompson (ADWEEK, Dec. 21) after a dispute ove
NEW YORK - Northwest Airlines' decision to dismiss J. Walter Thompson (ADWEEK, Dec. 21) after a dispute ove" />
NEW YORK - Northwest Airlines' decision to dismiss J. Walter Thompson (ADWEEK, Dec. 21) after a dispute ove" />

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Kostyra Lands Northwest Media Biz: Airline Moves Media Account From JWT to Breakaway Shop By Laureen Mile

NEW YORK - Northwest Airlines' decision to dismiss J. Walter Thompson (ADWEEK, Dec. 21) after a dispute ove

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Northwest’s vp of corporate communications, Mark Abels, said, ‘We were looking to maintain or reduce compensation. The agency was looking to do what would essentially increase it. That was a gulf we couldn’t bridge.’
Compensation at JWT for the heavy newspaper and spot account, which billed close to $25 million in the first half of 1992, had been a fee.

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