Korey Kay Wins Northeast Daewoo Review

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Korey Kay & Partners here has won creative and media duties on Daewoo Motor America’s $10-12 million Northeastern account, beating finalists Kirshenbaum Bond & Partners, Mezzina/Brown and Charron, Schwartz & Partners.
Korey Kay grabbed the client’s attention in December by suggesting it launch a car into space as a stunt.
Korey Kay’s automotive experience, specifically its handling of the New York Tri-State Honda dealership account in the 1980s, may have been influential in the win, sources said.
“All we can say is Dae-WOW!,” said Korey Kay chairman Alan Kay in a statement issued by the Ridgefield, N.J.,


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in