Korey Kay to Promote Korean 'Innovation'

NEW YORK The Korean International Trade Association has chosen Korey Kay & Partners to develop a $2 million campaign that will define the “Korea” brand and encourage Americans to buy Korean goods.

The New York shop will position the country as “A Nation of Innovation.” Among the materials the agency will create is a magazine that promotes more than 200 consumer products “innovated in Korea.”

“Our job is to make sure American retailers find out about these products in ways that cause the goods to fly onto their shelves,” said agency chairman Allen Kay.