Korean Ecommerce Brand Soko Glam Is Reinventing the Makeup Aisle With Its Pop-Up Shop

The 7-year-old skin-care company is finally getting into retail

The pop-up is open until Aug. 19. Soko Glam

For Charlotte Cho, co-founder of Soko Glam, a Korean beauty and skin-care ecommerce company, skin care is personal—and that’s not just because she helped make the infamous Korean 10-step skin-care routine mainstream in the U.S. or literally wrote the book about it.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.