Konica Exits Mason, Moves B-to-B Ads to O'Neal

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O’Neal & Prelle has been chosen to launch a three-year, seven-figure marketing campaign for Konica Business Technologies.
Mason & Madison of New Haven, Conn., had the account for three years. The client ended its relationship with the business-to-business agency because of a change in direction, said Konica group executive Cy Tyler.
In addition to selling printers and copiers, Windsor, Conn.-based

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