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As the annual back-to-school advertising battle rages on, an ad from department store Kohl’s has scored the highest grade among a group of 30 new TV spots (breaking between July 9 and Aug. 13) from national retailers pitching students and parents, according to ad effectiveness tracker Ace Metrix.
Kohl’s was the only marketer with two ads in Ace’s top 10, including the top spot, “Vote for Your School,” in which the marketer promoted a tie-in contest with social marketing site Facebook.
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