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MENOMONONEE FALLS, WIS. — Kohl’s this week is launching holiday TV and radio ads that will run through Christmas Eve. The campaign reinforces the retailer’s signature tag “That’s More Like It” and play up “more” with key words associated with the season, such as “more gifts,” “more warmth” and “more ornaments.” McCann-Erickson, New York, handles.
Three 30-second TV spots build on last year’s concept of family and holiday spirit. Creative reprises Bobby Darin’s “More,” which played in ads last year.
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