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As if the holiday season isn’t hectic enough for the marketing department at Kohl’s, the company confirmed it has launched a review of its media account. Universal McCann is the incumbent.
“We are currently conducting a search for a media agency and have invited Universal McCann, among others, to participate in the RFP process,” said Vicki Shamion, the retailer’s svp of public relations, social marketing and community relations.
In 2011, Kohl’s spent $268 million in measured media, according to Nielsen.
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