Kohler wants to know what Pinners expect out of their new bathrooms.
The bath and kitchen manufacturer teamed up with Pinterest on Kohler Stylist, a quiz that takes users through five questions to gauge their preferences on design styles, finishes and installation help.
Once Pinners complete the quiz, they will see a Pinterest board tailored to their styles and resource needs.
Pinterest said there have been more than 2 million searches on its platform for bathroom remodels over the past year, and searches for bathroom update and full bathroom remodel are up 117% and 140%, respectively, year-over-year.
A total of 66% of people say the inspiration phase is influential in determining what to buy, Pinterest said, adding that 83% of Pinners have made purchases based on content they saw from brands on its platform.