Kohler Stylist Quiz Helps Pinterest Users Ponder Their New Bathrooms

There have been over 2 million searches for bathroom remodels on the platform over the past year

Once Pinners complete the quiz, they will see a Pinterest board tailored to their styles and resource needs Kohler/Pinterest

Kohler wants to know what Pinners expect out of their new bathrooms.

The bath and kitchen manufacturer teamed up with Pinterest on Kohler Stylist, a quiz that takes users through five questions to gauge their preferences on design styles, finishes and installation help.

Once Pinners complete the quiz, they will see a Pinterest board tailored to their styles and resource needs.

Pinterest said there have been more than 2 million searches on its platform for bathroom remodels over the past year, and searches for bathroom update and full bathroom remodel are up 117% and 140%, respectively, year-over-year.

A total of 66% of people say the inspiration phase is influential in determining what to buy, Pinterest said, adding that 83% of Pinners have made purchases based on content they saw from brands on its platform.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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