Kohler Narrows TV Review To 4

Four finalists have emerged in the competition for a TV assignment from the Kohler Co. in Kohler, Wis., according to sources.
The review has been whittled down to Laughlin/Constable, Milwaukee and Chicago; and New York agencies Grey Advertising, Wieden & Kennedy and N.W. Ayer & Partners. Grey already handles print work for the kitchen and bath products company.
Presentations are set for early April, according to sources.
Michael G. Mueller, the client’s director of advertising and promotional services, could not be reached for comment. Mueller spearheaded initiation of the review earlier this year [Adweek, Feb. 9].
Laughlin/Constable, which earlier this year acquired the Chicago office of N.W. Ayer, handled a variety of public relations and advertising activities for Kohler’s color coordinates program from 1987 to 1996. The program attempted to sell color fixtures through tie-ins with makers of towels, tiles, countertops and other products. The agency also handled dealer support print work for Kohler in 1996.
Kohler spent $12 million on print advertising last year, according to Competitive Media Reporting. When the review was launched, Mueller declined to disclose the total budget or the portion of this year’s budget that will be spent on TV efforts.
The last TV work for Kohler was created more than a year ago by Deutsch in New York, which did not participate in the current review.