Kohler Begins Creative Review

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Kohler is circulating a request for proposal for its $15 million creative account, agency sources said last week.

The Kohler, Wis.-based maker of kitchen and bath fixtures has asked shops to submit case studies demonstrating experience in both durable goods and consumer packaged products, according to a copy of the questionnaire obtained by Adweek.

The review, believed to be national in scope, is being managed in-house. Proposals are due back in mid-October. The account involves both television and print.

A Kohler representative de-clined comment.

TV work has been handled recently on a project basis by The Martin Agency in Richmond, Va.







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