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The Eastman Kodak Co. is weighing options besides lead agency Ogilvy & Mather, as it retools its branding strategy for the digital age, sources said last week.
In recent months, Kodak chief marketing officer Carl Gustin and Saatchi & Saatchi worldwide CEO Kevin Roberts have met to discuss possibly shifting a portion of the client’s estimated $120 million U.S. account, now at Ogilvy, to Saatchi, sources said.
Roberts, sensing that a wholesale shift is unlikely, has suggested that Saatchi and Ogilvy split the business, according to sources.
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