Kodak Links With WB For Teen Girl Promo

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Ketchum, Saatchi team up on promotion that backs one-time-use camera

Kodak targets snap-happy teenage girls in a six-week, late- summer promotion with The WB Network put together by Ketchum, here.

The effort, which is complemented by a TV spot that breaks today and print ads from Saatchi & Saatchi, backs the one-time-use PLUSDigital camera.

“Each year the client picks key products for teen programs,” said Barri Rafferty, who runs the Kodak account at Ketchum. “It’s always for a group looking for the coolest thing.”

The public relations firm turned to its youngest staff members for ideas, and they identified the online diaries known as blogs as the latest teen trend.







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