Kodak "Dripping"

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To familiar villains like Big Oil and Big Pharma we can now, thanks to this commercial, add another: Big Ink. Promoting Kodak printers “that only use fairly priced ink,” the spot (by Deutsch New York) does a vigorous job of attacking “the big printer companies” whose overpriced ink last year drained $5 billion more than it should have from Americans’ wallets. Indeed, the attack is so vigorous that a viewer may not be entirely sure whether it’s meant partly as a joke.

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