Kodak Delves Deeper

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Saatchi & Saatchi focuses on small moments, such as a guy and girl exchanging smiles, in a new campaign for Kodak disposable cameras that breaks today.

One TV spot features a Goth-like girl with long black hair, a ghost-white face and black clothes, while another stars a girl with blue-tinted hair that sticks up and out.

In “Goth,” the girl snaps pictures in odd places, such as down a manhole and under a fishnet, and pastes them into an album, which she shows to her class.



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