Koblinger to Head Lions Direct Jury

NEW YORK The International Advertising Festival has named Fred Koblinger as Lions Direct jury president, a festival representative said today.

Koblinger, 50, is chief executive officer of BBDO Holding Austria in Vienna, as well as managing partner of Palla Koblinger Proximity, also in Vienna. He helped establish Ogilvy & Mather Direct in Vienna in 1987, and founded Palla, Koblinger and Partners in 1991.

Koblinger has spoken at more than 40 direct marketing conferences in 14 countries. In 2004, he was inducted into the Austrian Direct Marketing Association’s Hall of Fame. He has been a judge at Cannes twice.

Previously named jury presidents are P.J. Pereira, 31, vice president and creative director of AgenciaClick in Sao Paulo, Brazil, who will head the Cyber Lions panel, and John Hunt, 50, worldwide creative director of TBWA, who will lead the film, press and outdoor jurists.

The 52nd annual International Advertising Festival will be held June 19-25 in Cannes, France.