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They may not have been lucky enough to be stranded on a desert island with Tom Hanks, but Spalding marketers are making a splash with a new basketball, the infusion, supported by a $5 million national advertising campaign.
Crafted by Winstanley Associates of Lenox, Mass., the effort features Spalding pitchman and L.A. Lakers all-star Kobe Bryant. The “Secret Laboratory” spot stars Bryant in a send up to 007 movies. In the ad, Bryant, known as “No.
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