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Thanks in part to a long deal with The Simpsons, everybody knows the old Butterfinger tagline, “Nobody better lay a finger on my Butterfinger.” But since the height of that partnership in the late ’90s and early 2000s, the brand’s visibility and popularity have taken a hit.
Ferrero, which bought Butterfinger (and the entire chocolate portfolio) from Nestlé in 2018, is out to change that. Over the past couple years, the brand’s gotten a packaging refresh and higher quality ingredients, and now it’s getting a new cast of characters.
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