Got a Butterfinger Thief? There's a New Crime-Fighting Unit Ready to Take Your Case

It's the first campaign for the candy bar since Nutella maker Ferrero bought it from Nestlé in 2018

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Thanks in part to a long deal with The Simpsons, everybody knows the old Butterfinger tagline, “Nobody better lay a finger on my Butterfinger.” But since the height of that partnership in the late ’90s and early 2000s, the brand’s visibility and popularity have taken a hit.

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