Got a Butterfinger Thief? There’s a New Crime-Fighting Unit Ready to Take Your Case

It's the first campaign for the candy bar since Nutella maker Ferrero bought it from Nestlé in 2018

The Blacklist actor Amir Arison and Alexandria Benford star in the spot as investigators Hugh Dunnit and Ali Byes, respectively. Butterfinger

Thanks in part to a long deal with The Simpsons, everybody knows the old Butterfinger tagline, “Nobody better lay a finger on my Butterfinger.” But since the height of that partnership in the late ’90s and early 2000s, the brand’s visibility and popularity have taken a hit.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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