Knob Creek’s New Short Films Pair Whiskey With Guided Reflections Led by a Meditation Expert
Jesse Israel founded mass meditation movement The Big Quiet
The series highlights the importance of dedicating time to both work and rest.
Knob Creek
As brands continue to navigate the complexities of advertising amid a deadly pandemic, Knob Creek chose something new for part of its “Every Bit Earned” campaign: guided reflections.
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