Beer, Spirits & Cannabis

Knob Creek's New Short Films Pair Whiskey With Guided Reflections Led by a Meditation Expert

Jesse Israel founded mass meditation movement The Big Quiet

knob creek work
The series highlights the importance of dedicating time to both work and rest.Courtesy Knob Creek
By Kathryn Lundstrom

January 22, 2021

As brands continue to navigate the complexities of advertising amid a deadly pandemic, Knob Creek chose something new for part of its “Every Bit Earned” campaign: guided reflections.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's senior news reporter based in Austin.

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