Knob Creek’s New Short Films Pair Whiskey With Guided Reflections Led by a Meditation Expert

Jesse Israel founded mass meditation movement The Big Quiet

knob creek work
The series highlights the importance of dedicating time to both work and rest. Knob Creek

As brands continue to navigate the complexities of advertising amid a deadly pandemic, Knob Creek chose something new for part of its “Every Bit Earned” campaign: guided reflections.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.