KNBC-TV Consolidates Media at Horizon

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LOS ANGELES KNBC-TV has consolidated its media account at Horizon Media, the shop said.

The independent media services company in Los Angeles has worked with KNBC on a project basis since 1998, primarily handling spot radio buys. The consolidation follows a review of KNBC roster media shops, including Horizon, Interpublic Group’s Initiative and independent Revolution Media, both in Los Angeles. KNBC is believed to handle creative in-house.

Billings were undisclosed. The NBC-owned and operated station in Burbank, Calif.,



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