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After a year of behind-the-scenes support from its parent organization, Knape here is changing its name to Valentine Radford to strengthen ties with the $150 million Kansas City, Mo., shop.
Although little changes with regards to Knape’s freedom to pursue its own accounts, the new name will signal a modified arrangement of increased creative and account service support from Valentine Radford’s main office.
“We think we have two paths of growth,” said VR chairman and chief executive officer Chuck Curtis in Kansas City.
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