Kmart Reorganizes Marketing Department

DETROIT Kmart Corp.’s senior vice president for marketing was one of several executives let go on Monday as part of the retailer’s Chapter 11 bankruptcy-related reorganization, according to a Kmart representative.

The duties formerly handled by Steve Feuling have been reassigned to Barbara Firment, senior vice president for advertising, who also is in charge of print and in-store advertising. Feuling could not be reached for comment.

The Troy, Mich., retailer’s agency relationships are unaffected by the executive moves, the representative said. TBWA\Chiat\Day, New York, handles broadcast duties while Meridian Advertising, Troy, Mich., handles print. A new TV campaign focusing on Joe Boxer is scheduled to break in April, the representative said.