Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
TROY, Mich.–Kmart is launching a national advertising campaign featuring animated characters called “BlueLights,” in an attempt to promote its value-pricing program.
The “BlueLights” are hip, swinging, music-loving spotlights born and raised in Kmart’s hometown, Detroit, Mich., which is also home to the legendary recording label, Motown. The spotlights work hard by moonlight reducing prices throughout Kmart stores while jamming to “Get Down Tonight.”
The ads support BlueLight Always, a comprehensive strategy to offer competitive prices on 30,000 items families buy most often.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in