Kmart Eyes Social Media Xmas

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Kmart is dialing up its value advertising this holiday season, and for good reason, too. In an uncertain economy, consumers aren’t expected to be Scrooges, exactly, but they are refraining from extraneous purchases and evaluating each dollar that they spend. In response, Kmart has introduced new exclusive brands such as Smart Sense — which consists of food and household products — as well as a new bed-and-bath line called Casa Cristina.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in