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Kmart is moving fast in its recently-launched review of creative agency partners, with final pitches expected to be held at the end of March, sources said.
Spec creative is part of the search as the Sears Holdings unit conducts a procurement-driven process.
Incumbent Draftfcb, which declined to comment, is expected to participate in the review. The Interpublic agency has worked with Kmart since 2007 when the account shifted from the New York office of Grey.
It could not immediately be determined how many agencies received the retailer’s request for information.
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